Generic Data Layer Variables: Site, Page Title, Page URL, Absolute URL, Page ID, Page Classification, Page Target Device Type, Page Language, Page Parent, Page Ancestors, Domain, Request URL, Referring URL Country, Browser Language, User Type, User State, User Level, Device Resolution (W), Device Resolution (H), Device, Hit Time

Custom Data: Error Message, Question ID, User ID, Funnel Step, Number of Questions Answered, CallID, PatientID, Screener Number, Phone Number, Final Dispo Code, Flow, Marketing Dispo, Source, Brand, Client Version

Testing Variables: Test Campaign ID, Test Variation Name

Custom Events: Field Changes, Answer ID, Funnel Steps, Error Messages, Validation, Success / Declined / Failed Submissions, Opening PDFs, Video Plays and Total Watching Percentages